Our Mission

The mission of Applied Product Marketing LLC is to help high techology companies market their products in ways that accelerate their sales. To support this mission, we employ a two-pronged approach. First, we offer expert, high quality services to marketing and sales organizations. Second, we provide tools, techniques, and advice to the product marketing community.

Our Vision

Our vision is to become a highly respected source for product marketing skills, education, and advice. Applied Product Marketing LLC not only wants to deliver excellent product marketing services to benefit companies, we want to deliver valuable tips and techniques that improve the skill of product marketers everywhere.

Our Values

Applied Product Marketing LLC is built on three core values:

• Integrity – We steadfastly adhere to a high code of ethics in all of our business dealings.
• Quality – We perform all of our work with proven expertise and dedicated attention to detail.
• Customer Satisfaction - We strive to exceed our client’s expectations.

Our Guiding Principles

We believe that every relationship is an important relationship. We are not simply doing a job for a company. We want to help people succeed.

We believe that any work worth doing is worth doing well. Whether it is a contract, a project deliverable, or content for product marketers, our high quality should be prominent.

We believe in giving back. The companies we have worked for in the past have invested in us. Without the training, trust, and opportunities they gave us, we wouldn’t be who we are today. The skills and experience we developed with their help encourage and equip us to make a difference. We give back to the market by coaching, educating, and mentoring product marketers.

Our Goals

At the end of the day, we evaluate success by the achievement of our goals. We endeavor to build valued, long-term relationships with every one of our clients. We strive to deliver complete, high-quality work that exceeds our client’s expectations. We aspire to improve product marketing practices by investing in the product marketing community.