Buyer Persona - One Day Workshop

In order to reach your prospects, you must understand them - their values, their motivations, their relationships. This hands-on workshop helps you create a profile for a buyer persona.

Buyer personas typify a group of individuals that share common buying characteristics. Interactive exercises will help you methodically identify important characteristics of your buyer persona. Lecture discussions will teach you how to go beyond the surface characteristics and get to the heart of your buyer.

At the end of the workshop, you will have created a comprehensive profile for one buyer persona and you will understand how to use that persona to better connect with your prospect.

This one day workshop is designed for:

Customer-facing work teams
Marketing strategists
Marketing communications managers
Marketing campaign managers
Product marketing managers
Sales strategists
Sales team managers
Customer service representatives

Workshop Objectives:

To create a profile for a single buyer persona - the profile for the archetype of a buyer for your product

To understand whether demographics are important for the buyer persona
To recognize the buyer persona's psychographics
To determine the relevant buyer persona's bizographics
To explore the buyer persona's motivations for buying your product
To understand how the buyer persona's relationships may complicate the buying process
To explore how buyer persona modalities will approach buying your product