Persuasive Momentum Design Projects
Identify persuasive content
In order to create persuasive momentum, persuasive information needs to be available to the buyer. Reasons why persuasive momentum does not occur include:
- Gaps in the persuasive information
- Buyer questions are unanswered
- Buyer concerns are unaddressed
- The buyer cannot visualize themselves purchasing and owning your product
- Existing information is in a format that dampens momentum
A persuasive content project focuses on identifying information that your marketing and sales processes need to use to support the prospect's buying process.
Businesses find the persuasive content project particularly helpful. It is usually full of activities that they can immediately get to work on to start improving their persuasive system.
Design persuasive content for the web
Effective web content is essential in creating persuasive momentum. Once the persuasive content you need is identified, it needs to be created. Existing content is a great starting point.
Existing content can be:
- Reworked to make it more concise and more easily scannable
- Chunked into focused pages that don't require a lot of scrolling
- Broken up with illustrations that make a visual impression
Businesses can often use an experienced hand to help jump start persuasive content creation. A web content design project delivers the persuasive content in the style and format appropriate for the web. In addition, businesses value the guidelines we leave behind. They help content providers improve the quality of their own web content.
Create persuasive sales tools
Web sites are not the only areas that benefit from intentionally designed content. Sales reps need to be equipped with persuasive content too. This persuasive content is usually in the form of sales tools.
Common sales tools can be designed to minimize the road blocks along the way.
- Corporate sales presentations
- ROI calculators
- Cheat sheets
- Quick reference cards
Businesses rely on sales tools to help expedite the prospect's buying process. Learn more about our most common sales tool projects.
Map content to channels
Most businesses find it too costly to maintain all persuasive information in all channels. A persuasive content mapping project helps them identify which content must to be available in which channel. In mapping information to some channels and not others, it becomes important to understand when channel hand-offs are required.
Businesses use content channel mapping projects to help them better align their marketing and sales activities. This is an important element in building persuasive momentum.
Design web content flow
By far the best investment you can make to build persuasive momentum lies in orchestrating flow on your web site. But as you improve your content by anticipating your buyer's questions and concerns, you want to make sure it also increases the buyer's momentum.
A web content flow project helps to improve your information architecture to increase persuasive momentum. These projects generally don't require a site redesign. They simply focus on the web of links that help the buyer better explore your persuasive content.
Businesses implement these web content flows to build persuasive momentum. They capture web metrics to help monitor the flow's success.
Contact us to discuss which persuasive momentum design project might be right for you. |
