Endorsements

“I hired Pam to help us design and implement a flash demo that would serve as a vehicle to introduce our online billing solution and its key differentiators. She was responsible for the full creative cycle from inception to implemention: this included creating the storyboard, working with us on key messages, recommending a design firm, and going through numerous rounds of edits with the Vindicia team so we got the desired end product. Just as importantly, we can use the flash demo in numerous situations: on the Web, as part of a sales presentation, and even at trade shows. Pam's creative energy, professionalism and attention to detail were instrumental in getting the demo to its finished state. Also critical and highly valued is her ability to constantly think about the solution from the target audience's point of view - this focus allowed the project to constantly make progress through its different stages. I would highly recommend Pam to help with product and corporate marketing projects, whether short or long-term.”

“Applied Product Marketing helped us understand how to streamline the entire sales process for our small business audience. Pam and Sheila brought in their methodical approach which focused on the buyer and the buying process. They evaluated everything – from a prospect’s initial contact with us to the purchase and provided us with a blueprint for how to improve our website, lead acquisition, lead nurturing, lead tracking, and the actual buying process.

We gave Applied Product Marketing a lot of data about our processes. They went beyond simple data analysis and looked at the effectiveness of all of our processes including lead acquisition and management, our product trial, purchasing, and internal sales processes. As part of assessing how well our content addressed buyers needs, it was also great to get first hand intelligence from their interviews with buyers, evaluators, and prospects from our target audience. Lastly, they also helped us with our tools strategy including evaluating our use of Salesforce for lead management and understanding how and which marketing automation tools would best work in our environment.

Applied Product Marketing walked us through a thorough analysis of the current state of our lead-to-sales cycle and presented recommendations and a prioritized approach for automating the activities that would take a new lead through to a sale.”

“Pam Hudadoff and I worked on two Flash animation projects together, and much of the success is owed to her for being very detail oriented, clear about each phase of the project, and never loosing sight of the end result. She was always the one who saw potential problems coming before they existed, which saved both time and money. Pam also knows when to push and when to allow, which is an art. Most people I work with favor one or the other, which doesn't help the project, because there's no stake in the ground. Pam speaks the truth quickly and easily; so everything is clear. I'm also convinced that Pam saved the client money on both projects by doing her homework and doing it well. She was a pleasure to work with on many levels because she's not only a nice person, but she's also very considerate, upbeat and well balanced and smart. I highly recommend her.”

“The Vanella Group, Inc. engaged Applied Product Marketing LLC to set up and configure a Customer Relationship Management (CRM) tool for one of our key clients. The use of a CRM tool was new to our client. Because our requirements were different from the standard set up, Pam researched the impact of implementing those requirements. Because of her in-depth knowledge of program reporting, she presented other options for our client’s consideration. With attention to the little details, she quickly implemented a custom configuration of the CRM system. As a new user, our client needed step-by-step instructions which Pam documented very well for us. Because our client was technology-savvy, she took the extra time to walk through a tutorial on the use and customization of the CRM system. When we were all so busy the project could have stalled, Pam kept the project moving along. We were delighted that Pam helped the CRM tool fit seamlessly into our existing business processes. Pam’s level of professionalism gives me confidence. Whenever I put her in front of one of my clients, I know that not only will the job will be done well but that she will exceed my customer’s expectations.”

“MetaLINCS hired Pamela Hudadoff Consulting to create a messaging and branding platform that would serve as the basis for a range of important new marketing and communication programs. The project was a huge success. Most impressive to us was Pamela Hudadoff Consulting's thorough approach to planning and follow-through, as well as an assertive advocacy for their well informed recommendations. While we did not always agree, the vigorous debate and the quality and creativity of the ideas put forth by Pamela Hudadoff Consulting produced for MetaLINCS a higher quality result than we could have ever generated on our own.”

“Pamela of Pamela Hudadoff Consulting was a pleasure to work with throughout each of the stages of the project process. She asked detailed discovery questions about the project so there was never a misunderstanding of the deliverable. She checked in frequently to ensure that she was on track so that we could make minor adjustments along the way to ensure that we were efficient. The final deliverable was exactly as I had expected, and we even broadened the scope to include her delivering the messaging to the sales team. I was very satisfied that she performed the task at hand and successfully rolled it out to sales for what has been a worthwhile return on our investment!”

“Pam and I have been working as partners for over a year. Pam's high tech marketing background provides the perfect complement to my expertise in sales. Pam has great versatility in all aspects of product marketing. She understands how to effectively market a product at all stages of the sales cycle. I've seen Pam come quickly up-to-speed with new products and technologies because of her strong technical skills. Her methodical approach ensures that projects are well thought out and expertly implemented. The high quality of her work always impresses clients. I am pleased to be working with a person of Pam's caliber in my business.”