Marketing Collateral

These days your first communication with a prospect is not likely to be a person-to-person conversation. In fact, most prospects choose to get to know you a bit before they approach you. Your marketing collateral and your web site are the means by which a prospect develops his or her first impression of your company and your product.

Marketing Collateral Defined

Marketing collateral is all of the content that marketers create to describe and educate a prospect on their company and its products. Written content is one way that you communicate your story, your value, and your applicability to an interested prospect. Flash demos and pod casts are another means of communicating your story.

We have three main principles regarding marketing content.

1. There is no substitute for well-written marketing content.
2. Marketing content must be written to engage your audience.
3. Good marketing content should be delivered in a variety of forms to maximize its reach.

Learn more about the services we offer for marketing collateral:

• Write a Data Sheet – highlight your products benefits and key features
• Develop a Technical White Paper – describe the technical underpinnings of your product
• Build a Product Tutorial – step a new user through activities that help him learn to use your product
• Author a Business White Paper – discuss the business scenarios appropriate for your product
• Create a Case Study – delve into a specific customer use of your product
• Compose a Success Story – discuss a customer’s success with your product
• Craft a Flash Demo – tell your story using Flash
• Identify Ineffective Content – analyze content for effectiveness to purpose
• RecommendCollateralImprovements>- Recommend Collateral Improvements
• Propose New Collateral – recommend new content to achieve business goals