Write a Data Sheet

A data sheet is an introduction to your offering. It describes your product. It introduces your product’s features. It presents your offering’s value. A data sheet’s purpose is to answer the introductory, fundamental questions that a prospect might have regarding your offering.

We design data sheet templates and compose data sheet content to clearly answer the foremost questions your prospect has about your product.

Develop a Technical White Paper

A technical white paper delves into the technological underpinnings of your product. Technical white papers detail answers to one or more specific questions regarding your product. Their purpose is to enable an evaluator to understand how your product works, how your product fits into their environment, and other technical requirements and considerations.

We work with your engineering team to understand the technological details of your product. Then we outline and write the white paper in a way that explains the technical details of your product that your evaluator needs to understand.

Build a Product Tutorial

A product tutorial assists a prospect or customer as they learn and use your product. Tutorials that offer step-by-step instructions with accompanying visuals provide self-help training. The most effective product tutorials to help the student work with your product in a sandbox environment and then apply that knowledge to their own situation. We work with you to establish scenarios for your tutorial. We learn your product, develop any sandbox data needed, and establish the solution steps. We capture meaningful visuals and incorporate them into the tutorial to help the student verify their work.

Author a Business White Paper

A business white paper discusses your product in a context familiar to your business audience. Business papers often focus on a specific business problem and its solution. The purpose of a business white paper is to explain your product’s business value to a potential buyer. Business white papers are often written for a select audience with a specific problem. We start by researching the white paper topic as well as its intended audience. Then we outline and write the business white paper. We drive home key points with visuals and call-outs.