Pamela Hudadoff Biography

Pamela Hudadoff is a senior marketing professional delivering high-value, marketing results for 20 years. She established her expertise in market development, product marketing, and marketing communications while in positions at IBM, Sun Microsystems, and iPlanet. Today, she applies these skills to meet the challenges faced by start-up and mid-sized companies.

Pam’s technical foundation in software engineering has given her the uncommon capability to quickly grasp technology and translate it for a wide variety of audiences - from CEOs to developers. Her comprehensive approach to understanding a business delivers critical insights and uncovers untapped opportunities.

Her product marketing expertise includes:

• buyer personas
• prospect buying processes
• buyer persuasion
• competitive analysis
• target market segmentation
• messaging and positioning
• presentation and collateral creation
• sales training
• web information architecture
• web content design

Her business development expertise includes strategic analysis, modeling, planning, and positioning. Pam brings a practical and thorough approach to all her work.

Pam is the owner of Applied Product Marketing LLC, a product marketing services consultancy which focuses on marketing products in ways that accelerate sales.

Pam has a B.S. from Cornell University and an M.S. in Computer Graphics from Rensselaer Polytechnic Institute.

Sheila Baker Biography

Sheila Baker is a results-oriented marketing and sales executive with over 20 years of experience bringing technology products to market. Her broad background includes corporate, field and product marketing, operations and sales, as well as engineering positions. She gained her expertise at both large established companies and startups including Kace Networks, VA Linux, MontaVista Software, Hewlett Packard, Apollo Computer, and Santa Cruz Operation. Today she applies her skills to assist start-up and mid-size companies.

Sheila's unique blend of skills allows her to see the big picture and yet execute at the detailed level to get the job done. Her focus is on helping organizations to develop trusted relationships with prospects, customer and partners.

Her expertise includes:

• prospect and client nurturing campaigns
• closed loop lead/sales processes
• market surveys
• white paper and other collateral writing
• website design
• salesforce.com customization and implementation
• marketing automation tool analysis, recommendation and implementation

Sheila is a trusted partner of Applied Product Marketing LLC.

Sheila has a B.S. from the University at Albany (SUNY) in Computer Science and Economics, Cum Laude and an M.S. in Computer and Information Systems, Magna Cum Laude, from Northeastern University. She received the YWCA Tribute to Women in Industry (TWIN) Award in 2000.