Persuasive Momentum Builder Checklist

How do you know whether you have created persuasive momentum with your marketing and sales activities?

Evaluate yourself with our momentum builder checklist below.

Support for the Prospect's Buying Process

• You understand your prospect's buying processes and have these documented for use by marketing and sales.
• You have mechanisms that drive prospects to you before they have framed their need or problem.
• You help prospects frame their need or problem in a way that positions your offerings as viable solutions.
• Your marketing, sales, and channels all have a list of the questions prospects have asked.
• Your marketing, sales, and channels all understand how to respond to these questions.
• Your marketing, sales and channels are equipped with a list of prospects' objections.
• Your marketing, sales and channels understand how to respond to these objections.

See how the buying process is important in building persuasive momentum.

Sales and Marketing Alignment

• Your marketing and sales activities are designed to support all stages in the prospect's buying process.
• Any individuals that participate in the sales have aligned their processes to the prospect's buying process.
• Each of your channels can equally respond to most of your prospect's questions and anticipate and handle your prospect's objections.
• Your web site is designed to create flow -- a seamless experience of exploration that keeps your prospect engaged.

Explore how sales and marketing alignment is important in building persuasive momentum.

Fare pretty well in this evaluation?
Continue your self-evaluation with our persuasive momentum destroyer checklist.