Manage Project for Launch

Product launch activities strain your marketing department. Under normal circumstances, you don’t need a project manager to keep track of everything that needs to get done. During product launch time, the complexities increase and the interdependencies can make or break the successful completion of all of your launch materials. We understand the intricacies of product launch time. We know how to manage your resources so that you can arrive at product launch day with the bulk of your work done and your sanity intact.

Create Marketing Content

One of the most important elements of a product launch is the creation of marketing content to support the product. You need customer-focused content that introduces your product, demonstrates it value, details its features, and explains its applicability. We come in and quickly build our knowledge about your product and your target customer. We use this understanding to build out the set of marketing collateral that will effectively present your product to your potential customers.

For more specifics on our services for marketing collateral see Marketing Collateral – Services for creating marketing content that communicates your value.

Update Sales Presentations

Product launch time is the perfect time to evaluate and revamp your existing sales presentation. At the very least, you probably have new or updated information about the product and additional customer success stories. You also may want to roll out new marketing messages (product and audience), updated prospect scenarios, and recent company awards and other validation points. Whether you have a few slides to rework, a whole set of new slides to incorporate, or a major sales presentation revision, we can help you create a compelling communication vehicle for your sales team. We see sales presentations as the means to tell your story. When that story resonates with your audience, special connections are created. We approach our sales presentation work from the point-of-view of your potential customers so that we can deliver slides that reach your audience. We script your slides so that your entire team can deliver consistent, correct messages.

For more specifics on our services for sales presentations see Sales Presentations – Services that tell your unique story to engage your prospect.

Create Sales Tools

Feature lists, benefits statements, price and discount lists, specification sheets, cheat sheets, competitive rebuttals, objection handling, ROI calculators, elevator pitches, email templates - these are the tools of the direct and indirect sales team. Product launch time is the perfect time to update existing sales tools and roll out new ones. These sales tools help make your sales team more effective by putting just the right information at their finger tips just when they need it. We understand the types of information the sales team will use. We develop and deliver that information for your products and offerings. If you sell through indirect channels, we know how to help them tell your story and respond to prospect inquiries so that they can sell your product with confidence. We can combine sales tool creation with sales training to teach the sales team how to apply the sales tools in everyday situations.

For more specifics on our services for sales tool creation see Sales Tools – Equip your sales team to more effectively sell your product.

Train Sales Team

At product launch, the company has something new to say. You have worked hard developing messaging, positioning, competitive intelligence, demos, etc. But to be effective, all of this work must be used by the sales team. We develop hands-on training for your sales team so that they are ready to present, position, and sell your new product to prospects. We teach the sales team how to use new sales tools. We use a variety of interactive techniques to help them not only learn but also apply their training in their day-to-day sales situations.

For more specifics on our services for sales training see Sales Training – Services for preparing your sales team to effectively sell your products