Determine Pricing

We examine your potential product pricing using a variety of complementary approaches. These approaches take into consideration your costs, the competition, your product’s value, your customer’s price sensitivity, your product’s sales channels, and your position in the market. We will recommend a small number of potential prices and model them through a multi-year life-cycle so that you can understand how different choices contribute to your bottom line.

Understand Discounting

Even the most stellar product pricing can be quickly undermined by undisciplined discounting. For this reason, the rules of applying product discounts should be determined at the same time that you are researching and setting your product price. We help you understand the market impact of the use, timing, consistency, and degree of price discounts for your offering. We create a set of discount recommendations and disciplines based on your business goals.

Consider Subscription Pricing

One of the latest trends in product pricing is subscription-based pricing. This long time relic of magazine sales has risen to prominence in communications, entertainment, computer software, and a variety of other product and services. At its foundation, subscription pricing allows your customer to pay for the value your product offers over a set period of time. Subscription pricing can change the way your product is perceived. It can be used to build longer term customer relationships. It can differentiate your offering in the market. It adds new challenges to your financial reporting. It often requires new infrastructure to support its complexity. We help you understand the opportunities and impacts that subscription pricing bring to your business. We apply our pricing disciplines to recommend and model subscription pricing in your business.