Create a Market Requirements Document

A market requirements document (MRD) helps you determine the best set of product features that will help you achieve success in a market. MRDs bring together information from a number of different areas. We start by gathering basic market intelligence. We layer competitive analysis and gap identification. We evaluate market gaps against customer needs and pains. The market requirements that identify one or more opportunities are then presented in a formal MRD.

Prioritize Product Features

When you are close to a product, it is often difficult to prioritize among competing feature requirements. We review your existing product and product features. We evaluate new features with respect to customer value, competitive advantage, and business strategy. Our recommendations help you better understand the advantages and trade-offs that different prioritizations will deliver.

Develop a Product Requirements Document

Whether you are in the process of defining a new product or making enhancements to an existing product, product requirements documents (PRDs) help you keep track of your product features. PRDs catalogue and prioritize all of the product features you are considering for upcoming releases. We gather information from your customers, your partners, your target market segmentation, and your competitors to identify product features that add value to your offering. We work with you to define a valuation system for the product features. We then use this valuation system to prioritize the product features. The prioritized product features are presented with additional information in a formal PRD.