Killer Messaging: Nine Mistakes That Kill Your Marketing Messages

Discover the most common marketing messaging mistakes and how to fix them.

This eBook describes each messaging problem, illustrates the problem with examples, and discusses how to create effective product messaging.

A one page checklist helps you eliminate these common problems from your product messaging.

Understanding the Buying Process

Understanding your prospect's buying process helps you make your marketing and sales efforts more effective.

This step-by-step guide helps you map out your prospect's buying process. Each stage in the prospect buying process is discussed. Questions help you identify prospect needs and marketing and sales actions for each stage.

A one page tip list offers best practices that marketing and sales organizations can implement to streamline the prospect's buying process.

The Customer Value Proposition

Customer value propositions help product marketers discover and quantify the differentiation a product offers a buyer. This information forms the basis for describing a product's benefits in product messaging.

This eBook walks you through the concepts and components of a customer value proposition. It teaches you how to approach each value proposition activity. Examples help solidify your understanding of the concept.

Keep the one page checklist at hand to remind you of the critical value proposition details.