Sales Cycle

The traditional role of marketing is to bring the prospects to the front door. The accepted role of sales is to invite the prospect in and give them the grand tour. A hand-off of sorts is made on the front stoop. Marketing doesn't step inside and sales doesn't step outside. The internet has changed this classic alignment.

Sales Cycle Defined

In our internet age, these activities no longer are restricted to face-to-face communications with a sales representative. Many of these activities now happen through the internet. To sell successfully, businesses must blend marketing and sales in ways that support the broader coverage of today's sales cycle.

Applied Product Marketing understands the potential that a cooperative marketing and sales approach to the sales cycle brings to an organization. We take a comprehensive view of the front end sales cycle and back end sales processes from first contact through to the completion of the sale. Critical to sales success is an in-depth understanding of the prospect. We use prospect knowledge to tune and expedite the sales cycle with the goal of accelerating your sales.

Learn more about the services we offer to accelerate your sales cycle:

• Sales Cycle Assessment - identifying inefficiencies in your sales cycle and sales processes
• Sales Cycle Recommendations - specifying activities that will accelerate your sales cycle
• Sales Cycle Implementation - implementing select components of the sales cycle recommendations